PREPARE FOR TAKEOFF
Jay Street Partners is a data driven strategy consultancy focused on helping brands grow their business on Amazon and other online marketplaces.
Our team is comprised of former Amazon employees with deep expertise and cutting-edge industry best practices so your ecommerce business can soar and grow to new heights.
We work with brands new to Amazon to plan and launch effectively. We help under-performing brands and sellers focus and improve growth, as well as established brands and sellers optimize incrementally to maximize results.
Amazon Strategy
Our team will help you determine the best Amazon platform for your brand. We utilize a three part audit to determine and develop your brand's Amazon strategy: Content, Advertising, Operational and Profitability. Jay Street then builds out a comprehensive Amazon Strategy outlined with key performance indicators (KPIs) and deliverables.
Amazon Set Up
Set up and creation of Amazon Vendor and/or Seller Central accounts. We create Product Detail Optimizations of product listings through Enhanced Brand Pages, and A+ Detail Pages inclusive of curated images, and video. We set up Amazon Brand Registry for protection of trademark(s). We then monitor and clean up other third party sellers of your product line. We also assist with enforcement of minimum advertised pricing (MAP), if applicable.
Account Management
Handle all day to day management of the Amazon account including channel launch management, multi-channel supply planning and operational consulting, assortment strategy and planning, content monitoring and updating, and digital shelf monitoring and management.
Oversee review management and optimization. We offer a dedicated account representative who creates outreach to drive customer reviews and personally handles all customer service issues/complaints to intercept negative reviews.
Advertising and Promotion
We begin with a thorough competitive audit including a keyword strategy review and spend analysis . A dedicated pay per click (PPC) specialist will manage your advertising spend and will increase your Amazon revenue return. We’ll help you identify keywords to target, while optimizing those keywords on your product listings, and will set the appropriate bid amounts to achieve your revenue and advertising cost of sales (ACOS) targets.
Whether you’re using Seller or Vendor Central will determine whether you’ll use Amazon’s Sponsored Products or AMS platforms for PPC. Using our advanced in house analytics, we track and report PPC and Vendor Central / Seller Central sales monitoring through transparent real time reporting.
From Prime Day to Coupons to Lightning Deals, we help you select and execute the best promotions for your brand. We handle the setup and post campaign analysis of the promotion. We keep you aware of all new promotions and programs Amazon initiates on each platform, including one of their newest Amazon Transparency.
Social Integration
We will do a social media audit to review content, followers, and engagement. We then work to build out your external Amazon strategy including external traffic campaigns; Facebook / Instagram Sponsored Posts, Messenger Chatbots, Email Blasts, and Influencer Campaigns.
Product Development
We will do a data driven product analysis to determine product line extensions with the most opportunity, helping to identify and develop Amazon specific products for your brand.
ABOUT JAY STREET COMPANY
WE USE SENIOR TALENT TO DRIVE RESULTS THAT HAVE IMPACT.
We keep our senior talent of former Amazon employees and other ecommerce experts on the front lines of our accounts, a quality that separates us from others and one that is well-known and appreciated by our clients.
OUR CORE VALUES
- Exceed expectations
- Be enthusiastic
- Empower others
- Nurture a collaborative environment
- Be an entrepreneur
ABOUT LORI FIELDS
Founding Partner
Lori’s deep knowledge and understanding of the retail landscape comes from more than 20 years experience in ecommerce and brand development. A true entrepreneur, Lori continues to infuse the agency and its clients with sass, smarts, and strategy.
READY TO SOAR?
We're always looking to work with brands ready to scale on Amazon. If you feel like you could be getting a better return on your Amazon investment, we want to help you get results.
Please fill out the form below to request a consultation, and we will set up a complimentary intake. Case studies available upon request.